Grover, Activation

I built this interactive checklist from ideation to MVP as data from Amplitude showed poor user activation and lack of engagement as the product’s value proposition was not being communicated clearly. Usability testing confirmed this hypothesis and I documented the research in Dovetail and Miro. Success criteria will be judged on frequency of app usage, time spent in app, completion rate of each task, percentage of funds added, and percentage of new subscriptions under review. At completion, the MVP underwent A/B testing to ensure it was impactful as hypothesised.